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Sports Media Institute, (SMI)., is a non-profit mentoring and sports media training program that provides opportunities for youth to learn and develop marketable skills through meaningful experiences in the field of sports journalism, sports management & sports entertainment. Through partnerships with the existing sports industry and media professionals, including local university faculty, SMI has developed a comprehensive curriculum in sports journalism, integrated marketing communications, events and film/video production.

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Communication is the thread that runs through everything we do as human beings. This media training program platform will allow us to train, educate, develop and employ our youth as our reporters, editors, graphic designers, photographers, sales & marketing, distribution, and social media.

Our belief is that, whether our students ultimately parlay the marketable media skills they learn into careers as communication professionals, they will all benefit through their enhanced communication skills, unique experiences and exposure to this powerful and prevalent industry.

“It is the dream for most young athletes to hit the major leagues one day, or to hear their name called at a major league draft. For most of them, it is just a dream. Our love for sports shouldn’t fade away once we realize just how narrow the playing field is for those who make their careers as professional athletes. Student athletes can now aspire to many jobs in the sports industry. As sports continue to grow nationally and globally the need for careers supporting the industry are greater than ever.”
— Thad McGrew, Multicultural Marketing Milwaukee Brewers